Tuesday, May 25, 2010

Yahoo! goes social, buys Foursquare rival Koprol

After failing to acquire Foursquare, Yahoo! has finally managed to buy its Indonesian rival Koprol. While Yahoo tried to acquire Foursquare for $100m, the terms of acquisition of Koprol are unknown.

Koprol is a location based social network, which allows its users to 'check-in' on a particular location and share real time information about the place. The ratings and reviews of a particular place (restaurants, bars, cinema halls, etc.) can be accessed by the users existing at that place.

Koprol's acquisition is Yahoo's attempt to go social as well as increase its mobile offerings. "Users are increasingly relying on mobile devices to communicate and access the internet, and they are looking for seamless integration between those devices and PCs," said Rose Tsou, senior vice president of Yahoo Asia.

"Koprol was uniquely designed for mobile phones and within a year has built a strong user base. Yahoo provides the global scale and technology to accelerate growth in Indonesia as well as introduce the service to new markets.", He added.

Yahoo also unveiled a BlackBerry application for Koprol and would be expanding the application base to other platforms soon.

Would Yahoo's attempts to go social and increase its presence in mobile web help the Californian giant to avoid a fade away? Tell us your views in the comments.

via [V3]

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